Most of the Chinese population are netizens that prefer to use Chinese digital platforms such as Alibaba, Baidu, or Sina Weibo in their day-to-day life. We refer to the totality of these platforms as China’s Data Ecosystem.
It is a treasure trove of invaluable data for businesses. Yet due to technology and language barriers, getting to this data often proves to be a major challenge.
TD Reply is one of the worldwide leading Data-Driven Marketing experts and has an office in China since 2010. As such, we know that producing granular insights into the Chinese market is incomparably more difficult than for the rest of the world. Having the necessary data skills and China expertise, we wanted to create a tool that establishes a level playing field.
China Beats is a cloud-based market intelligence solution that provides unparalleled access to China’s Data Ecosystem.
It both taps into all relevant Chinese data sources using sophisticated scraping algorithms and interprets the data through an AI-driven advanced analytics engine. This way, data is turned into information that can really help you make better decisions.
“China Beats enables us to analyze Chinese market data with the same level of granularity we have been employing to other markets”
Partner TD Reply